Keywords are always the most seo services important factor for SEO success. That's why you can expect that if your competitors are using keywords properly, your site will rank in search engines. You may have some difficulty identifying the keywords used by your competition, I think it's the best keywords for your niche, you can not be on the list at all. If you do not know what keywords they use, try checking if you use keywords - this is more than nothing.
Alternatively, you can use the suggestion tool keywords website to check what keywords you should do well for their region. While doing the inspection, you can find many useful keywords you have skipped and start optimizing your site for them.
You should also check the keyword density of keywords seo services your competitors. The Word Cloud desnity Tool will help you get an idea. Also, do not forget to check the position of keywords - which keywords are titles, metatags, image tags, URLs, etc.
Check backlinks Competition
Backlinks are the other backbone of good SEO. For this reason, you should thoroughly examine the backlinks of the competition. Find the number and origin, anchor text, etc. and get an idea of what your competition is doing on this front. Very often, you can get some backlink ideas for you - that is, if you see that your competitors have backlinks from popular websites that do not know, contact the webmaster of the popular website to see if you can get backlinks of them, too. The tools you can use are free and some of the best are: Backlink Anchor Text Analysis and Backlink Summary.
Check other SEO factors
Keywords and backlinks are important, but not everything. To have a detailed idea of how the competition is ranking, you should also check page ranks of your competitors on Google and how they behave in Yahoo and Bing. You should also consider the number of indexed pages the sites of your competitors have with search engines.